EPISODE · Jan 20, 2026 · 11 MIN
#281 - Your Coaching Business Needs A Business Class
from Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching · host Kate McKibbin
Did you know that the economy section of an airline is pretty much break-even? They're covering costs, but they're not making real profit on those seats.The actual profit comes from business class and premium economy. Smaller sections. Fewer people. Way more profitable.And there's a huge lesson here for anyone running a coaching or course business in 2026.Because a lot of us are running our businesses like economy-only airlines—serving as many people as possible with razor-thin margins, completely exhausted, and wondering why we're working so hard but barely seeing profit.In this episode, I'm breaking down what the airline industry can teach us about building a more profitable business, why most course creators are stuck in exhausting models, and how adding one premium offer could add $200K or more to your business this year—without burning out.Watch the training: "One Change You Can Make to Add $200K to Your Year" This is your final week to watch it before it comes down.Want to chat about what a premium offer could look like in your business?Drop me a DM on Instagram @hellofunnels
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#281 - Your Coaching Business Needs A Business Class
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