282. She Sold 600 Homes In A Year. Here's How $100M Contractors Scale. - Charlene Barrett

To learn more about Breakthrough Academy, click here: https://trybta.com/EP282 Ready to build smarter? Meet Breakthrough Academy at Build Show Live in San Antonio, Sept 10–12. Use code BTA26 for 25% off. Click the link to register: https://www.buildshowlive.com/Take our five minute quiz and get a custom Contractor Growth Scorecard: https://trybta.com/DL282 Most contractors struggle to build four to ten homes a year. Today’s guest, Charlene Barrett sold six hundred. That's hundreds of millions in sales.Today we're going to go through: - What contractors get wrong about scaling from 1 to 10 million,- How to use referrals and reviews to supercharge sales,- And how to deliver world-class services that customers love, at scale.Charlene is a Breakthrough Academy coach and former Director of Sales and Marketing for a top North American builder, where she worked for over 12 years.She is a true expert in customer experience and sales, so don’t miss this episode if this is something you’re interested in improving.00:00-Intro04:59-Service vs experience 06:25-Creating wow moments 11:57-Negative customer experiences 15:00-Systemizing customer experience 23:02-Driving five-star reviews 32:55-Generating customer referrals 40:37-Insights on coaching