283. How I Actually Decide What to Send My Email List (Even When I Have No Idea)

If you've ever opened a blank document to write your newsletter and immediately closed it again, this one's for you.I've been sending my weekly newsletter, Sam's Sidebar, consistently for years, and in this episode, I'm pulling back the curtain on exactly how I decide what to write every single week. Including the time I scrapped a completely finished email the morning it was supposed to go out, wrote something raw and real in about five minutes, and watched my inbox light up with replies all day long.This is the behind-the-scenes process I use to make email feel less like a chore and more like one of the most powerful, reliable tools in my business.In this episode, you'll hear…Why I always start by zooming out on my business before I write a single wordHow to reverse engineer your email from your call to action so everything you write actually has a pointWhy your call to action doesn't always have to be a sale (and what to do between launches)The one habit that makes finding topics infinitely easier, even when your brain is totally blankHow I turned a frustrated, throw-it-all-out moment into one of my most-responded-to emails everClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarGet your copy of Sam's book When I Start My Business, I'll Be HappyIf you have a question you’d like Sam to answer on a future podcast episode, you can submit it here.Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER