283 - How to Grow Beyond Your Audience and Get More Exposure with Lisa Simone Richards

Today we welcome Lisa Simone Richards, a PR and Visibility Strategist, to the Crush the Rush podcast. After working at a PR agency for many years, Lisa decided to start her own business teaching small business owners how to create visibility for themselves and their businesses.Lisa dives deep into the difference between content and visibility – why you might be posting on social media REGULARLY, but not getting any new followers or clients. VISIBILITY is getting in front of NEW people … and Lisa gives us ALL.THE.WAYS we can do that in this episode. She recommends starting with being read – then being heard – and, finally, being seen.Her favorite form of visibility is being a podcast guest. BUT - Do you get nervous pitching yourself? Don’t worry Lisa’s walks us through the “not so humble” brag sheet, which will reduce your fear and remind you why you’re so amazing! She also shares the ABCs of visibility to really breakdown what’s important and what isn’t when it comes to landing your ideal clients. Finally, if you’re looking for an amazing freebie to help you pitch to podcasts and increase your visibility, head to www.theperfectpodcastpitch.comIn this episode we cover:Lisa’s journey to become a PR and Visibility Strategist What’s the difference between content and visibility?Ways you can start today to become more visibleWhat to do if you FREEZE when it comes time to pitch yourselfThe ABCs of visibility The power of podcastsABOUT LISA:Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere.Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads.Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.CONNECT WITH LISA:Email: [email protected]: www.lisasimonerichards.comIG: @lisasimonerichardsCONNECT WITH HOLLY: TEXT HOLLY: 614-810-4236 or click hereAPPLY FOR THE MASTERMIND: www.hollymariehaynes.com/crushtherushcollectiveI hope these tips help! Keep in touch! Leave me a message at hollymariehaynes.com or instagram.com/holly_marie_haynes