283: The Branding Mistake Keeping You Small (And How to Fix It) - Rory Vaden

Rory Vaden and his wife AJ have quietly helped build some of the biggest personal brands out there through Brand Builders Group. And Rory has done it while never having more than about 100,000 followers himself, on his way to a third eight-figure business. His argument: in the age of AI, information is free and application is free, so the one thing left that you cannot fake is trust. In this conversation, Rory reveals: - Why personal branding is really the digitization of your reputation - The difference between reach and revenue, and why deep beats wide - Why you can fake followers, but you can't fake trust - Fractal math: how to quadruple revenue without a single new customer or a single new ad - How 1,000 followers can out-earn 10 million - The one thing to post tomorrow if you have no time, no team, and no offer FREE RESOURCE: Get the one-page playbook from this episode → https://podcast.stu.me CONNECT WITH RORY VADEN: - Website: https://roryvaden.com - Brand Builders Group: https://brandbuildersgroup.com - Book "Wealthy and Well-Known": https://wealthyandwellknown.com - Instagram: https://www.instagram.com/roryvaden - LinkedIn: https://www.linkedin.com/in/roryvaden CONNECT WITH STU: - Website: https://stu.me - Book "Predictable Profits": https://a.co/d/4GIi1uz - Instagram: https://instagram.com/stumclaren - Podcast: https://podcast.stu.me - Membership.io: https://membership.io Subscribe for new episodes every week.