283. The CEO as chief storyteller

To ensure that their companies engage effectively with stakeholders, CEOs need to set communication standards, embody the organization’s culture and purpose, and speak up in moments that matter most.  In today’s episode, we discuss what it takes for a CEO to shape and own their organization’s narrative. Joining us is Blair Epstein,  a partner in our Bay Area office and a leader in our CEO Excellence Practice, Max Gleischman, a partner in our New York office who leads our strategic communications team, managing issues and policy communications for the firm, and Ramiro Prudencio, a partner in our London office who leads our global external communications team, building our reputation and engagement with external stakeholders. Related insights: The CEO’s role as chief storyteller The art of 21st-century leadership: From succession planning to building a leadership factory How the best CEOs build lasting stakeholder relationships A CEO for All Seasons CEO ExcellenceSupport the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information