284: From Helping Babies Sleep to a $60K Month (Featuring Jayne Havens)

What if your best course idea is hiding in the work you're already doing? Jayne Havens turned her sleep consulting experience into a certification program that reached about $60,000 in a peak month. But building a bigger business was never the whole goal: she wanted meaningful work that still left room for her kids and her life. In this episode, Jayne shares how she launched to a list of about 350 people, why community and referrals drive her sales, and why she hired experts instead of learning every technical skill herself. Jacques and Rocky also explore what her relationship-led approach means for course creators in the age of AI, with a practical exercise for reclaiming your time. Watch the episode on YouTube: https://www.youtube.com/watch?v=oiQStc4D0G8 Jayne's Website: https://thecpsm.com/ Becoming a Sleep Consultant Podcast: https://thecpsm.com/podcast/ Join Jayne's Free Facebook Group: https://www.facebook.com/groups/becomeasleepconsultant/ Sleep Consulting with Jayne: https://thesnoozefest.com/Check out the free workshop: https://www.theonlinecourseguy.com/workshopApply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy