284. My Best Kept Secret That Feeds My Content, Testimonials, and $500k Launches

Automation is great — until it makes people forget there's a real human behind your business. In this episode, I'm pulling back the curtain on the tool I've been quietly using to generate content ideas, boost webinar show-up rates, and collect testimonials, all while making my audience feel personally connected to me. It contributed to a $500K launch, and I'm walking you through exactly how I use it for content, sales, and social proof.In this episode, you'll hear…What VideoAsk actually is and why it's more like FaceTiming your audience than filling out a formHow I'm using it to generate content ideas directly from my audience (in their own words)The exact funnel I built to improve webinar show-up rates and make my workshop better in real timeHow I'm collecting video testimonials that I can use in ads, social content, and moreWhy building in "surprise and delight" moments is one of the highest-return investments you can make in your marketingClick here to find the full show notes and transcript for this episode.EPISODE RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarGrab Sam's book When I Start My Business, I'll Be Happy and join the Live Book Club Call (purchase book by April 29th to get your invite)If you have a question you’d like Sam to answer on a future podcast episode, you can submit it here.Check out VideoAsk (affiliate link)Click here to be notified when new episodes of On Your Terms® come outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER