284. Protecting the passenger and generating ancillary revenue for African Airlines, with Nick Ashton and Andrew Ridgway, Protect Group

In this episode, we discuss the role and importance of ancillary revenue for African airlines. Today, it is not just a case of upselling, but personalising an offer that the passenger will benefit from.  Protect is the world leader in refundable booking protection and work with a variety of airlines globally, including Ethiopian Airlines.  I am joined by Nick Ashton, Global Airline Lead,and Andrew Ridgway, Head of Strategic Partnerships and together we discuss: Their aviation industry experience The Protect proposition The current environment in African aviation when it comes to ancillaries and trip protection How to overcome scepticism of the product from both an integration perspective at the airline and from a passenger perspective The involvement of the airline in the refund process The Protect team will be in Windhoek for AviaDev Africa in June.  You can contact them here: Andrew: LinkedIn Email Nick: LinkedIn Email If you enjoyed the conversation, please share the episode with your network and leave us a review so we can be found by more people.