284 - Sailing into the Future: How Technology is Transforming the Yacht Industry with YachtWay's Heigo Paartaul

Your host, Doug Noll, talks with the Co-Founder and CEO of YachtWay, Heigo Paartaul. Heigo shares his journey from Silicon Valley to the yacht market, highlighting the outdated sales process he encountered and his drive to innovate. YachtWay's features, such as virtual tours and enhanced visual listings, aim to improve the buying experience. Emphasizing the importance of listening to customers and team members, Heigo discusses future plans, including AI integration, further to enhance user experience and decision-making in yacht purchases.To learn more about Heigo's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Doug's work? Check out his website at https://dougnoll.com