#284 Why We Charge 2X Our Competition episode artwork

EPISODE · Jul 8, 2026 · 7 MIN

#284 Why We Charge 2X Our Competition

from Dental Marketing Goat · host Gary Bird

Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists aren't losing money because they spend too little on marketing. They're losing money because they're paying for websites, SEO, and ads instead of buying predictable new patient growth.In this episode, Gary Bird breaks down the math behind successful dental marketing, including the marketing budget percentages that drive growth, why 45–55 qualified leads can become 30 new patients, and how phone conversion, show rate, and referrals determine your real ROI. You'll also learn why the cheapest marketing option usually becomes the most expensive mistake.At SMC, we've helped 1,195+ dental practices build predictable growth using real-world data, proven systems, and outcome-focused marketing strategies, not just deliverables.If you're serious about new patient growth, practice management, fee-for-service dentistry, DSO growth, or building a smarter marketing strategy, this episode is for you.Subscribe to Dental Marketing Goat for weekly, no-fluff strategies that help dentists grow faster and market smarter.Connect with our Host, Gary Bird, Here ⤵️SMC: https://bit.ly/4jFhb5TPersonal: https://bit.ly/3SCEQZyWant the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0➖➖➖➖ Dental Marketing Goat is the go-to podcast for dentists who want to grow faster, market smarter, and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National, recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks, and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team, and systems to drive predictable growth.🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4jFhb5T🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/📅 Upcoming Events ➡️https://smcnational.com/events 

Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists aren't losing money because they spend too little on marketing. They're losing money because they're paying for websites, SEO, and ads instead of buying predictable new patient growth. In this episode, Gary Bird breaks down the math behind successful dental marketing, including the market...

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#284 Why We Charge 2X Our Competition

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This episode is 7 minutes long.

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This episode was published on July 8, 2026.

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Send us Fan Mail🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Most dentists aren't losing money because they spend too...

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