285: Amy Posey – Why Weirdness Works in Leadership

Amy Posey had an opportunity to talk and meet with a tech startup team. In order to spark them up and make them think, Amy experimented working with weird cutouts and novel items that left the people stunned and confused. Coming in with these weird and ridiculous items, the items became memory triggers and anchor points for the listeners. Because of how different and weird it was, it made her more memorable than anyone else and her talk stuck into her listener\'s minds.