285: An Audience-First Strategy with Robert Thompson

Robert Thompson, the owner and Chief Marketing Officer of Big Rock Candy Mountain Resort in Utah, is our guest on today's episode. In the beginning, Robert delves into his background and shares the motivating factors behind his decision to acquire the resort after leaving his corporate job. The conversation then transitions to Robert's strategic use of platforms like TikTok and various social media channels to cultivate a dedicated audience. He stresses the significance of audience building as a prerequisite to monetization and offers insights into how his marketing approach has transformed and benefited his business. "Once I get that exposure, once I have those touchpoints in place, then I can start retargeting that audience and saying, ‘Oh hey, guess what? Next year’s booking up, you better reserve your spot fast if you want to get into a train car’. And you can start making those more aggressive calls to action once you have the audience in place.” - Robert Thompson Big Rock Candy Mountain Resort Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok Subscribe to our newsletter! If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email [email protected] or visit www.relicagency.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].