#285 Anaita Sarkar - The Founder Pressure Test

Daniel is catching up with Anaita Sarkar, Co-Founder & CEO of Hero Packaging and author of the bestselling 'How to Sell Anything Online'. Anaita has built one of Australia's most recognisable e-commerce packaging businesses while growing a powerful personal brand that reaches hundreds of thousands of founders. Daniel and Anaita talk about scaling with intent, using personal brand as a growth engine, leading through pressure, and why profit, systems, and joy matter more than growth at all costs.   Exclusive Offer for our Listeners Nathan Soti from Ethos360 is offering Catching Up with CUB listeners a pay-only-when-successful recruitment model with no upfront risk. 📧 Email [email protected] with the subject line "CUB Community" to access it.   Your Free CUB Subscription Subscribe free to CUB for monthly invites to Australia's best business events, full access to Mark Bouris' private CUB interview, and practical lessons from leading Aussie entrepreneurs at cub.club/subscribe.