285. Best of PIMCON: Traditional Marketing

Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn: How to adapt media strategies with shifting consumption  How to optimize budgets amid rising costs  How to align messaging for better client conversion In today’s special episode of Personal Injury Mastermind — LIVE from PIMCON — we successful law firms are leveraging traditional marketing strategies in the modern age. We discuss: Managing attribution challenges in traditional marketing Building brand awareness vs. brand loyalty in legal services The importance of memorability and creating memorable content Developing clear brand messaging for billboards Tips for maintaining brand consistency across different practice areas Leveraging traditional marketing for community engagement Guest Details Alexander Shannara - Founder, Alexander Shannara Trial Attorneys LinkedIn, Instagram, Website Mitri Shatara - Marketing Director, Alexander Shannara Trial Attorneys LinkedIn, Instagram Ed Herman - Managing Partner, Brown and Crouppen LinkedIn, Instagram, Website Jeremy Corray - Executive Vice President, Cool Fire Studios LinkedIn, Instagram, Website John Berry - CEO, Berry Law LinkedIn, Instagram, Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:40 Welcome: Future of Traditional Marketing Overview  01:14 Impressions & Impact: Mitri Shatara's Marketing Metrics  02:00 Billboard Evolution: Alexander Shannara's Journey from 2008  03:11 Traditional Marketing Challenges: Cost, Personalization & Attribution  05:28 Brand Awareness vs. Brand Loyalty: The Marketing Evolution  07:29 Modern Marketing Mix: From "Spray and Pray" to Targeted Approach  09:07 Tech Stack Integration: HubSpot & Digital Solutions  11:00 Memorable Marketing: Ed Herman & Jeremy Corray on Creating Connection  14:00 Brand Affection Strategy: Moving Beyond Awareness  15:35 Community Content: Three Lawyers Eating Sandwiches  16:39 Authenticity in Marketing: The Power of Genuine Content  18:00 Finding Your Voice: Working with Non-Natural Performers  20:22 Brand Identity: John Berry on Three-Word Brand Definition  21:00 Veterans First Strategy: Berry Law's Focused Approach  22:05 Billboard Branding: The 2-Second Rule  24:00 Community Integration: Building Brand Through Local Involvement  27:07 Outro Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels