285: Building a Wellness Brand from Scratch with Stakt Co-founders Millie Blumka and Taylor Borenstein

In this episode, I sit down with Stakt co-founders Millie Blumka and Taylor Borenstein to talk about how they grew their wellness brand, from recognizing a gap in the at-home fitness market to going on Shark Tank and pitching their foldable yoga mat. They explain what a “hero product” is, how they developed the Stakt weights, and how they navigate being friends and business partners. They also share what they would’ve done differently in the beginning of starting their business, what they know now about being business owners, how they prioritize their wellness every day, and much more.Key Takeaway / Points:How Taylor and Millie recognized a gap in the market and founded StaktOn Taylor and Millie’s experience on Shark TankHow they developed the Stakt weightsWhy partnerships have been crucial for their brandHow they navigate being friends and business partnersWhat they would’ve done differently in the beginning of their business and what they know now about being business ownersThe invention ideas we have for our fantasy side-hustlesHow they prioritize wellness in their daily routinesHow we feel about Onyx StormThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Visit shopstakt.com/conversationswithcam and use code CAMERON for 20% off your first purchaseGet your free LMNT Sample Pack with any purchase at drinklmnt.com/CAMERONVisit join.arya.fyi/cameron for 15% off your subscription todayVisit graza.co/CAMERON and use code CAMERON for 10% off your first orderGo to deinde.com and use code CAMERON for 15% off your purchaseGo to quince.com/cameron for free shipping on your order and 365-day returnsFollow Stakt:Instagram: @shopstaktWebsite: shopstakt.comFollow me:Instagram: @cameronoaksrogers and @conversationswithcamSubstack: Fill Your CupWebsite: cameronoaksrogers.comTikTok: @cameronoaksrogers and @conversations_with_camYoutube: Cameron RogersProduced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.