285 - Creative Content - How to Plan Your Content and Make Life Easy

What kind of content will help your reader move from where they are to where they want to be? In this final episode in their Creative Content series, Kathi Lipp and digital marketing expert Erin MacPherson are here to help us make a plan to create content to excite, ascend, and advocate. This dynamic duo will walk us through the steps to brainstorm, narrow down, and implement content in four key categories: Increase awareness of your brand. Encourage engagement with your content. Grow the number of subscriptions to your email list. Nurture your audience and help each person ascend to the next level of involvement. The way you are going to reach people is through day-to-day interaction on social media and other online pathways. It is hard work, but it is worth it to change lives through great content and consistent connection. Listen in and let Kathi and Erin show you how!