#285 David Reiter, Gründer Sankt Audio: So vermarktest du...

What this episode covers

Zu Gast ist David Reiter. David ist ein Podcast-Distributions-Stratege und Gründer der Podcast-Wachstumsplattform Sankt Audio[1][2]. Er berät Organisationen, Marken und unabhängige Podcaster beim Reichweitenaufbau[2]. Mit dem St. Audio Studio hat Reiter eine Wissenssammlung mit KI-Wegweiser entwickelt, die Podcaster*innen dabei unterstützt, die richtigen Methoden zur Optimierung ihrer Reichweite zu nutzen[1][2]. ## Expertise und Ansatz - Reiter spezialisiert sich auf **Podcast-Marketing** und Reichweitenaufbau[2]. - Er betont die Wichtigkeit, mindestens genauso viel Zeit und Aufwand in das Marketing wie in die Produktion zu investieren[2]. - Sein Ansatz umfasst kleine Experimente und große Kampagnen zur Steigerung der Podcast-Reichweite[2]. ## St. Audio Studio Das St. Audio Studio bietet: - Analyse des effektiven Marketing-Mix für Podcast-Wachstum[1] - Über 150 Methoden und Kategorien zur Reichweitensteigerung[1] - Einen KI-Wegweiser, der personalisierte Empfehlungen basierend auf der Wachstumsphase des Podcasts gibt[1][2] ## Philosophie Reiter glaubt an die Kraft von **ultra-nischigen Formaten** und **hyperlokalem Content**, um neue Zuhörer zu gewinnen[1]. Er sieht Podcasts als Mittel, um die Welt "ein Stückchen größer" zu machen und neue Perspektiven zu eröffnen[1]. Citations: [1] https://www.netzpiloten.de/podcasts-machen-meine-welt-ein-stueckchen-groesser-interview-mit-david-reiter/ [2] https://www.berlinpodcastweek.de/speaker/david-streit-reichweitenaufbau/ [3] https://beifahrersitz.substack.com/p/so-machst-du-deinen-podcast-wirklich [4] https://sanktaudio.de/newsletter/ [5] https://www.podcast.de/episode/650045802/mehr-reichweite-mit-david-reiter [6] https://de.linkedin.com/in/daviidreiter/de [7] https://www.linkedin.com/in/daviidstreit/ [8] https://plus.rtl.de/podcast/naps-neues-aus-der-podcast-szene-wyrmnm2sixvj0/neue-folge

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This episode is 55 minutes long.

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This episode was published on December 17, 2024.

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Zu Gast ist David Reiter. David ist ein Podcast-Distributions-Stratege und Gründer der Podcast-Wachstumsplattform Sankt Audio[1][2]. Er berät Organisationen, Marken und unabhängige Podcaster beim Reichweitenaufbau[2]. Mit dem St. Audio Studio hat...

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