285 . How Roofing Contractors Turn the Ignored 97% Into More Jobs

Build your roofing marketing system to capture the other 97% (not just the buyers ready today): https://call.contractordynamics.com/ytIf you’re relying on Google leads and fighting over the same homeowners as every other roofer…If your market feels saturated, pricing is getting squeezed, and you’re stuck competing on cost…Or if you’re generating leads, but they’re cold, unqualified, and hard to close…Pay attention.Because the problem isn’t your market.It’s what part of your market you’re focusing on.In this episode, Joseph and Sydney break down why most roofing companies only target the top 3% of buyers—and how that leaves 97% of your market completely untapped.More importantly, they show you how to consistently get in front of that 97%, build trust before homeowners need you, and turn that attention into higher-quality jobs.The contractors who understand this are the ones dominating their markets—without competing on price.What we cover:0:00 – The biggest mistake: only marketing to the top 3%2:25 – Understanding the full market pyramid (3%, 17%, 80%+)3:54 – Why Google PPC only captures ready-now buyers5:07 – How to create demand instead of chasing it5:54 – The 17%: how homeowners research before reaching out7:21 – Where you need to show up (Google, social, reviews)8:18 – Brand awareness ads: the modern TV/radio11:16 – Retargeting: how to stay everywhere your prospects lookIn this episode, you’ll learn:• Why 97% of your market isn’t ready yet—but will be• How to build trust before homeowners ever need a roof• Why brand awareness ads outperform pure lead generation• How to run local awareness campaigns for $10–$50/day• Why consistent organic content builds credibility fast• How retargeting creates omnipresence in your market• Why most “leads” fail—and how to attract better ones instead• How to track brand growth beyond just leads and revenueWe also break down how even small roofing companies can implement this strategy with little to no budget—and why this is the exact playbook that allows you to compete with larger, better-funded competitors.If you’re a roofing company owner or leader who wants:* Higher-quality leads and appointments* Less price competition and stronger margins* More inbound calls from homeowners who already trust you* A consistent flow of demand (not just chasing it)* Better close rates and easier sales conversations* A long-term, predictable marketing system* To become 5-Mile Famous in your local marketBook a demo with our team at Contractor Dynamics and we’ll show you exactly how to apply this inside your business.👉https://call.contractordynamics.com/ytAbout Contractor Dynamics:We help roofing companies build and run their own marketing systems so they can grow with clarity, confidence, and control. We work with companies from $1M to $100M+ across the US, training their teams to install predictable, sustainable marketing systems that continue working—even as platforms and algorithms evolve.Subscribe for more:Weekly videos on roofing marketing, Meta ads strategy, brand awareness, content marketing, leadership, and building a five-mile-famous roofing brand that drives long-term growth.Connect with Contractor DynamicsWebsite: https://www.contractordynamics.com/Facebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamics/LinkedIn: https://www.linkedin.com/company/contractor-dynamics/#RoofingMarketing #RoofingCompany #LeadGeneration #ContractorMarketing #BrandAwareness #RoofingLeads #DigitalMarketingForRoofers #HomeServiceMarketing #5MileFamous #ContractorDynamics