285. The Hot Seat with Lisa Tan: Retail Media in Asia, Is Singapore Boring?, Adtech vs Retail

Watch on YouTube: https://youtu.be/ATxKgfca_5w The Hot Seat is this fun, fast and slightly chaotic collaboration of The FMCG Guys and The Women and Retail Media Collective. In this episode, Ana Lau and Daniel are joined by Lisa Tan, a  Retail Media Leader based in Singapore with experience in both Retail and Ad-Tech. The episode opens with rapid-fire personal questions to get to know Lisa before getting into uniquely Singaporean myths, retail market realities, and the quirks of working across tech and retail media. Lisa breaks down the structure of Singapore's retail landscape, and why the country's "boring but safe" reputation is actually a commercial advantage. Through games like This or That and True or False, she shares sharp takes on talent gaps, how retailers behave at the media table , the fragmented state of APAC retail media, and why many networks are still e-commerce operators trying to act like media companies.   More  Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.