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#286 PULZARI: Digitál s dušou episode artwork

Oct 16, 2025 32 min

#286 PULZARI: Digitál s dušou

from Marketing v praxi Hosted by Levosphere - Naďa Kacera

Ako vyzerá marketing, keď ho robí niekto, kto stál roky na strane klienta a teraz vedie vlastnú agentúru? V tejto epizóde sme privítali Denisu Pernicovú, skúsenú marketérku a zakladateľku agentúry Pulzari, ktorá priniesla nový pulz do sveta digitálu. S Ankou a Naďou sa rozprávajú o prepájaní výkonu, srdca a marketingového rozumu. Denisa prezradí, prečo opustila pohodlnú zónu korporátneho marketingu a vydala sa do nevyspytateľného sveta agentúr. Hovorí tiež o výzvach budovania tímu, nastavovaní procesov, ale aj o tom, prečo je dialóg s klientom dôležitejší ako pekná prezentácia. V epizóde sa dozviete aj: Prečo len kreatíva nestačí a výkon bez nápadu nefunguje? Prečo trh potrebuje agentúry, ktoré vedia poradiť aj vtedy, keď klienti netušia, čo vlastne chcú? Aké ambície má Pulzari doma aj v zahraničí a prečo môže byť Dubaj ďalšou zastávkou? Bonusový materiál od Levosphere nájdete na našom Herohero.

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#286 PULZARI: Digitál s dušou

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