286. The Impact Arc Framework: Unleash the Power of Storytelling - Jonathan McCoy, CFRE and Becky Endicott, CFRE

Jon and Becky are continuing to unpack our new Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us last week as we kicked off discussions sharing how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #2 pillar: Storytelling. Tune in to get all our best storytelling strategies and hacks. 🎧Episode OverviewTone setting: The power of telling authentic stories (2:20)Ethical storytelling (5:00)How to create a culture of storytelling at your organization (8:45)Tips to create entry points for sharing stories across all channels of communication (12:15)Share and get stories from multiple mediums and channelsWrite the way you speakEmploy authenticity and vulnerability by focusing on small detailsTell the unexpectedDocumentary Filmmaker Cheryl Miller Houser’s three steps to craft a story arc (21:30)John Trybus’s five essential building blocks of compelling storytelling (24:00)Looking ahead to part three of the Impact Arc: Syndication (29:30)For more information and episode details visit: www.weareforgood.com/episode/286About Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.orgAbout Our Sponsor FeathrAre you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.Learn more about their solutions for nonprofits at feathr.co//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter