287 Don't Speak Klingon--Unless You're Selling to Klingons

from The Art of Sales with Art Sobczak · host Art Sobczak

Think about the last time you spoke with someone whose words were so foreign to you that you had no idea what they were saying. And by foreign, that could be being overly technical, or using jargon that you never use in your world. That's what some salespeople do, and it kills sales. In this episode you'll hear examples of how that happened with Art, and specific what-to-do's in order to be sure you are speaking their language so you connect at a high level.

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This episode is 8 minutes long.

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This episode was published on April 16, 2024.

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