287. How Laura Francis Took SI-BONE Public, Scaled a Category, and Hit Profitability

Episode breakdown: 00:00 – From Chicago Roots to Stanford MBA: Laura’s Unlikely Path 03:19 – Why SI-BONE Was Her First Medtech Role 06:55 – Sabbatical, Reflection, and Finding Purpose in Patient Impact 09:13 – What It Took to Become CEO After Being CFO 11:35 – Leading SI-BONE Through Its IPO 14:43 – The Reimbursement Playbook Behind Their Success 16:41 – Defending a Category Against Fast Followers 19:22 – Why SI-BONE Invested in Risky RCTs (and Won) 22:35 – Building the Data Company: Over 160 Peer-Reviewed Studies 26:17 – Crossing Into Profitability in 2024 32:14 – What’s Next: Breakthrough Devices and New Market Expansions 37:30 – Why SI-BONE Expanded Into Pain Management 43:32 – Managing Surgeons’ Reactions and Staying Mission-Aligned 47:04 – The Leadership Myth That Laura Doesn’t Believe In 51:39 – Real Advice for Female Leaders in Medtech 55:22 – You Can Have It All—But Not All At OnceThis podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisions.Showpad has been helping medtech marketers use data and content to empower sellers to grow pipeline. Learn more at Showpad.com/StateofMedtechAre you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.Subscribe to our Youtube Channelhttps://www.youtube.com/channel/UCGpL_rGt1LQJwinMq_K7gfgSubscribe to our LinkedIn Newsletterhttps://www.stateofmedtechpodcast.com/Follow The State of MedTech onLinkedIn https://www.linkedin.com/company/thestateofmedtechInstagram https://www.instagram.com/stateofmedtech/TikTok https://www.tiktok.com/@stateofmedtechX https://twitter.com/StateofMedTechFacebook https://www.facebook.com/stateofmedtech/Follow Omar M. Khateeb onLinkedIn https://www.linkedin.com/in/okhateeb/Instagram https://www.instagram.com/omar.m.khateeb/TikTok https://www.tiktok.com/@omarkhateebofficialX https://twitter.com/OmarMKhateebFacebook https://www.facebook.com/OmarMKhateeb/