287. Individual Giving: How (and Why!) to Build a Mid-Level Donor Program - Clay Buck

Meet Clay. This 30-year fundraising veteran is deeply passionate about building individual giving plans at all levels AND data. So many of our untapped strategies and behaviors reside in our data, but we just need to know how to flex it. "I saw too many beautiful stories not reach the audience that needed to hear them because of bad data or faulty systems." We've got the playbook - tune in.Episode highlightsClay’s unexpected path into a nonprofit career (2:30)Value of understanding of the many types of fundraising (6:20)How to build an individual giving program (14:40)Hallmarks of a great impact statement (20:40)Audit your data (26:25)How charity:water turns donors into advocates (33:15)“Sometimes fundraising is paper towels” (40:45)Ensure your systems are operational to sustain a donor program (44:40)How to make every donor feel like a major gift donor (50:00)Clay’s one good thing: “God help me be the person my dog thinks I am” (42:45)For more information and episode details visit: www.weareforgood.com/episode/287The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About Our Sponsor Slingshot GroupOur friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.You know we talk often about how much your organization’s culture matters especially today -  in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Slingshot Group is the organization we trust to help you do just that. It’s so much Join us at ImpactUp: Story! Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person.Find a meetup near you or join us virtually! //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter