#287 - The Biggest Mistake Coaches Make When Creating a Gateway Offer

Ads alone are not the solution.Over the last few episodes, we've been talking about Facebook ads and how they've helped us make a massive jump in revenue this year. But you need more than just ads. You need the right funnel strategy. And you need the right offer.So this month, we're talking all about the offer. Specifically, gateway offers.Because here's what I'm seeing: a lot of people are struggling to sell their programs—the ones that feel like an investment. The $997, $2,000, $3,000 programs. And they're wondering why.If you're struggling to sell your mid-ticket or premium programs—this episode is for you.I'm breaking down why it's so hard to sell programs that feel like an investment right now, why your warm audience strategy isn't working anymore, and the three biggest mistakes people make when creating a gateway offer: going too niche, solving functional problems instead of vanity problems, and pricing it wrong.This is part one of a series on gateway offers.Next week, I'm walking through what you actually need to do to create a gateway offer that scales your sales and grows your audience on autopilot.Make sure you're subscribed so you don't miss it.