288 Building a Luxury Salon Experience with Kirby Lago

In this episode, I sit down with Sydney-based salon owner and colourist Kirby Lago. I’ve had the pleasure of watching her grow her business from a small salon to a thriving luxury business five times the size. Kirby is a great example of combining the life of being a very active behind the chair hairdresser with being a true business visionary and being prepared to put in the hard work and personal sacrifices that go with it.    In today’s podcast, we discuss:● How the modern salon of today is evolving● Salon design, branding, and creating an unforgettable client experience● How Kirby uses Instagram to grow her business and attract her ideal clients ● As well as finding the balance between family life and running a business And so much more! IN THIS EPISODE: [00:00] – Intro: Welcome and podcast growth updates [01:15] – Meet Kirby Lago: From small salon to luxury empire [02:35] – Salon design for a high-end experience [05:00] – The importance of branding and client perception [07:09] – The transition to a color-focused salon for profitability [10:28] – Why cutting skills are declining and how trends shape business [14:19] – Hair restoration and holistic hair health services [18:23] – Building the right team and outsourcing wisely [23:09] – Salon culture: Setting expectations and maintaining a positive team [25:50] – Why client experience is everything (and how to elevate yours) [27:57] – Marketing and personal branding: How Kirby became the face of her business [31:45] – Instagram strategy: The three content pillars that drive engagement [35:49] – Balancing personal life with business and social media presence [38:41] – Closing thoughts: Key takeaways for salon owners Want MORE to help you GROW? 📚 Check out our Bestselling GROW Books https://growmysalonbusiness.com/books/🆘 Management overwhelm!? Download our free checklist! This checklist will help you get clarity on where you're at https://growmysalonbusiness.com/management-checklist/  RATINGS + REVIEWS 🙏Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!They do matter in the rankings of the show and help other people find my podcast.👉 Here's what you do:- On your phone,Click here  (Read steps below first)- Scroll down to 'Ratings & Reviews'- Tap on the empty purple stars and rate 5 stars- Click on ‘Write a Review’ I love to hear what’s been helpful and what you love about the podcast! Thank you for your support! 🙏Until next time! Antony   👉 FOLLOW US!Instagram | Facebook | Website 👉 FOLLOW PELO BY LAGO!Instagram | website 👉 FOLLOW KIRBY!Instagram