288. Buying for baby with Babylist Chief Growth Officer Lee Anne Grant

Babies need a lot of stuff, which is why expectant parents spend 40 hours on average building out their baby registry. On today’s show, Lee Anne Grant, Chief Growth Officer at Babylist, discusses her career path from babysitter to Babylist, how the company uses TikTok and the metaverse to meet their consumers where they are, and the evolution of Babylist into the leading vertical marketplace and commerce destination for baby. Learn more at retailgetsreal.com.