288 - The Future of Advertising: Embracing CTV and Data-Driven Strategies with JRW Consulting's J. Rachel West

Your host, Doug Noll, talks with the Founder and CEO of, J. Rachel West. J. Rachel West shares her journey and expertise in helping small business owners, particularly women entrepreneurs, develop effective branding and marketing strategies. She discusses the challenges of capturing consumer attention in a fast-paced digital landscape, the importance of understanding and segmenting target audiences, and the role of data in refining marketing efforts. She emphasizes building relationships with clients and actively listening to their needs. J. Rachel West also highlights the significance of cultural awareness and shares personal insights, including her passion for music and creative expression.To learn more about J. Rachel West's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Doug's work? Check out his website at https://dougnoll.com