288 The Product Almost Doesn't Matter

Send us Fan MailAdd 30% to your revenue with order bumps in 3 simple steps 🏅 https://datadrivenmarketing.co/order-bumpsSimone, known as The Bearded Guitarist, spent over 15 years teaching private guitar lessons before he started posting on YouTube in 2020. He now has half a million followers across platforms. And until about a year ago, he had almost no idea how to actually sell anything.That's the honest thing he said early in our conversation, and it set the tone for everything that followed. Simone has clearly put in the work since then. He's built out a sales page with a VSL, testimonials, bonuses, multiple guarantees, an order bump, and a post-checkout upsell. He launched a coaching program structured more like personal training than traditional lessons. He's grown his email list from around 1,200 to just over 4,000 in twelve months.We went through his funnel together on screen, called out what he's doing well, and got into the specific things worth fixing: where to place the pain-agitation-solution section, why an eyebrow headline matters, and what's missing from his checkout page that's probably costing him sales.The bigger conversation was about email. Simone is getting around 300 new subscribers a month right now. John thinks he can get that to 1,000 or more, and explains exactly how monthly email promotions, done the right way, become the engine that makes everything else work.Simone is the kind of guest I really enjoy talking to. He's far enough along to have made real decisions and learned from them, and honest enough to say where he got it wrong. I think you'll enjoy this one.Check out Simone's work:🌐 http://thebeardedguitaristcourses.com📸 https://www.instagram.com/its_thebeardedguitarist▶️ https://www.youtube.com/@TheBeardedGuitarist