288: The V Word - The Psychology of Saying “Vegan” episode artwork

EPISODE · Mar 10, 2026 · 23 MIN

288: The V Word - The Psychology of Saying “Vegan”

from Vedge Your Best, Vegan Ideas for Everyone At Any Age · host Michele Olender

Does saying “I’m vegan” feel uncomfortable? Does “plant based” feel empty?This episode breaks down why that reaction is so common—and how a few behavioral science concepts can help you stay regulated in social situations, and keep moving forward without needing to be “audit-ready.”In this episode, you’ll learn:Why “vegan” can feel like an identity label with social consequences (not just a food preference)The Spotlight Effect: why your brain overestimates how much other people notice youDo-gooder derogation: why ethically motivated choices can trigger defensiveness in others (even when you’re being calm and low-key)Why “plant-based” can feel easier to say—and what you gain/lose with each termThe 3 conditions that help change actually stick (from Self-Determination Theory):Autonomy: it feels like your choiceCompetence: you feel capableRelatedness: you feel connected, not isolatedSimple “in-the-wild” scripts to use when the V word gets caught in your throatWhy consistency beats purity, especially in the early awkward phaseListener practice for the week:Try one “label-light” sentence one time, in the wild:“I don’t eat animal products.”“I’m vegan—no stress, I’ll find something.”“I’m trying to eat vegan.”“I’m keeping it plant-based today.”You’re not doing this for other people’s comfort. You’re doing it to keep yourself regulated while you learn, experiment, and build a practice that lasts.Key takeaway:That awkward, self-conscious feeling isn’t proof you’re doing it wrong. It’s a normal human response to belonging and identity—and it gets easier with practice.Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us grow and share the message of plant-based living with more listeners.For more information, to submit a question or topic, or to book a free 30 minute Coaching session visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠veganatanyage.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Music, Production, and Editing by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Charlie Weinshank⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. For inquiries email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Virtual Support Services: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://proadminme.com/⁠

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288: The V Word - The Psychology of Saying “Vegan”

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