288: Why Now Is the Time to Promote Your Sustainable Certification

64% of consumers say sustainability is a top purchasing factor—even during inflation. But how do you turn that intent into action? Learn how to close the "aspiration-action gap" by proudly promoting your sustainable certifications and showing customers your commitment to responsible practices.  Resources:  *** Tell Your Sustainable Story Online Course ***  Apply for SIP Certified Wine   Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet   Print   Electronic   Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet    Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member