289. How To Dominate AI Search Results (For Home Services) - Phil Risher

To learn more about Breakthrough Academy, click here: https://trybta.com/EP289 Get a free contractor Lead Source Attribution template and example here: https://trybta.com/DL289 While contractors and construction business owners are busy scrambling to get our websites ready for AI search, Phil Risher is asking a much bigger question: Will your website even matter in 3 years?Phil is a digital marketing specialist who works exclusively with contractors. He's been watching in real time as AI search puts an end to everything we thought we knew about modern marketing.Traffic is dwindling. SEO is changing. And websites... well, they might be dying.Instead, Phil says AI agents will dominate contractor digital marketing strategies in just a few years.In today's episode, Phil shares his predictions, what they mean for the construction industry, and what you need to start building today to survive the next decade.00:00-Intro02:03-Recent AI Shifts 03:41-Changing Website Traffic 07:32-Measuring Marketing Success 12:43-Gathering Customer Data 24:25-Building Trusted Brands 31:38-Evolving Ad Landscape 34:56-Selecting Right Agencies