289: Marketing Multipliers: Masterminds, Direct Mail, Membership Sites, Copywriting, Freelancing, Newsletters and Networking with Kevin Donlin

What this episode covers

Kevin Donlin from MarketingMultipliers.com has been an online copywriter and direct response master for over 23 years. Copywriting is salesmanship multiplied, and Kevin has tons of amazing advice about how to write copy (and web pages), that get attention and sell. Sell with a credible deadline, don't devalue your offers, and use clear (simple) wording. https://www.youtube.com/watch?v=0bf6r6HUPJI Quotes:                                                                                                                                    “If you never quit, you will succeed. It's as simple as that. The people who quit are the ones who fail.” – Kevin Donlin “There's no penalty for clarity. If you think so—if that concept offends you—you're going to struggle in your marketing.” – Kevin Donlin “The cure for writer's block is research. If you run into writer's block, it's because you didn't do your research.” – Kevin Donlin Takeaways: 07:12 Research and time are critical ingredients in producing high-quality marketing copy and business strategies. 13:26 Simplicity in marketing communication trumps complexity, making your message clear and easy to understand. 37:21 Consistent daily actions and never giving up are the true paths to building a successful business. 40:01 Creating multiple versions of marketing materials, especially headlines, increases the chances of finding truly compelling content. 44:53 Support from peers and accountability groups can significantly accelerate entrepreneurial growth and overcome challenges. Resources Marketing Multipliers Membership Site (Tell Kevin That "Robert Plank Sent Me" When Joining The Site To Get His Marketing Multipliers Book For Free) Marketing Multipliers (Book) Marketing Optimizer (Split Testing Platform)