29. 10 Million Wardrobes, Zero Lines of Code | Bianca Rangecroft, Whering

This week's Muse is Bianca Rangecroft, founder and CEO of Whering, the Clueless-inspired wardrobe app now used by over 10 million people across the world to digitise, see and style what they already own. Bianca spent years in finance working on consumer IPOs including Stitch Fix and Farfetch, where she saw firsthand how much the world buys and how little it actually wears.In this episode, Bianca opens up about what it actually took to build Whering without writing a line of code, the freemium business model that has powered its growth, scaling from 20,000 downloads in month one to over 10 million users today, raising more than £10 million quietly, and her bigger thesis on treating your wardrobe like an asset class.This conversation is for the founder who can't code but can see the product, the over-shopper trying to do better, and anyone curious how a 10-million-user app gets built without the usual fanfare.LINKSFollow Bianca: https://www.instagram.com/biancarangecroft/Explore Whering: https://whering.co.uk/Follow Seat of the Muse: https://www.instagram.com/seatofthemusepodcast/