#29 - Alex Rodriguez
from So You Want To Be A Contractor? Hosted by Mike Fisher
My guest on this episode is Alex Rodriguez. He’s the owner of Bay Cities Construction and is laser focused on building his brand and company through a strategic focus on marketing and content creation. Alex is well versed in how to find the right clients and getting them to engage. Having been in the business for nearly 2 decades, Alex is an open book on how to survive the roughest times as a business owner. 00:00 - Intro 01:29 - How Alex got into the industry Surviving during the great recession Taking digital marketing classes and working with Hubspot 05:08 - Focusing on marketing and content creation 13:05 - How to find the right leads and choose the right customers Accepting what you’re worth Not allowing people to waste your time. 22:15 - How to survive an economic downturn 25:49 - Developing a content strategy Building useful, relevant, and consistent content Targeting a micro-niche 49:01 - Creating reasons and differentiators that get you hired Are you solving the problems your customers are having 54:41 - The future - Expansion for the purpose of stability 01:01:08 - Advice for young contractors Run your business in a profitable manner Understand all of your expenses in order to know what to charge Getting hired for something other than your quote 01:13:07 - Working yourself out of being an employee of your business. 01:24:09 - Outro
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