EPISODE · Oct 1, 2025 · 25 MIN
#29 DMs First: A Practical LinkedIn Strategy for Real Leads and Sales
from $100K Playbook with Mike Koziol · host Mike Koziol
Welcome to the $100k Playbook with Mike KoziolMost LinkedIn advice pushes content and chasing influencer comment sections. In this episode, I am breaking down a practical, principle-driven approach that actually drives business:Why DMs should be 70–80% of your effortHow profile optimization and content support DM conversationsBuilding know-like-trust the right wayThought leadership vs. hand-raising posts (and the lead quality trade-offs)Why awareness, clear offers, and asking for the sale matterSmart outreach that isn’t sleazy, plus how comments can mirror DMs publiclyIf you’re a consultant, freelancer, or agency owner looking for clients on LinkedIn, this episode shows you where to focus and how to execute.--Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/Please rate the podcast on Spotify and iTunes ❤️ and share with others--Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability
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#29 DMs First: A Practical LinkedIn Strategy for Real Leads and Sales
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