#29 Dr. Klaus Ifflander - Chief Analytics Officer

Klaus started his career doing internships at Yahoo! and the port of Hamburg. He worked as a consultant and completed a PhD in Quantitative Marketing. Today he is the Chief Analytics Officer at YAS.life We speak about: * The importance of getting applied experience as early as possible * Defining KPIs for businesses * Using data to change organisational behaviour and increase safety * How to navigate organisations to create data definitions * Realities of consulting: positives and negatives * Why large companies require so much custom work * How to help people and organisations that don't know what they want * Helping organisations in progressing through their analytics journey * How to overcome technical challenges with creative solutions in your projects * Why honesty within yourself and others is imperative in your work * How to provide customers what they need instead of what they want * The importance of hard and soft metrics when measuring value * Applying soft skills in data science * How to find what will be valuable for your customers * Expanding your interest with a postgraduate degree * How your social surroundings affect your purchase decisions * Using soft skills for data acquisition * What is eigenvector centrality and what is it used for? * How product reviews influence your buying decisions * How to create experiments in business * Pricing models in the steel business * Data science in fitness startups Show notes: www.datafuturology.com/podcast/29 Klaus is based in the Berlin Area, Germany. And as always, we appreciate your Reviews, Follows, Likes, Shares and Ratings. It really helps new data scientists find us. Thank you so much, and enjoy the show!