29. He Spent $20M on Ads and This Is What Boutique Hotels Get Wrong

If you're serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.👉 Click here to complete a short questionnaire and see if you qualify for a Deep Dive Call: https://hotels.theykmd.com/work-with-me-4289Most boutique hotel owners run Meta ads the wrong way. They boost a post, spend a few hundred dollars, get nothing back, and walk away thinking paid advertising does not work for hotels. Meanwhile, major hotel groups are testing hundreds of creatives at a time and pulling direct bookings away from OTAs every single day.In this episode, Yanique sits down with Dennis Schneider, a digital advertising expert with over $20 million in managed ad spend across Meta, Google, YouTube, and LinkedIn, to break down what boutique hotel ad strategy actually looks like when it works.You will learn why your hotel's ad creative matters more than your targeting settings, where to spend your first $5 to $10 a day on Meta ads to learn who your hotel is really for, what realistic return on ad spend looks like from month one to month six, how to retarget past hotel guests without being invasive, when to start shifting bookings from OTAs to your direct booking site, and why 70% of OTA browsers search for your hotel website anyway and what they need to see when they land there.If your boutique hotel has been relying on organic marketing and word of mouth alone, this episode will change how you think about hotel growth, direct bookings, and paid advertising.