#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios

from Always Be Testing · host Tye DeGrange

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Matthew GattozziHype man & Announcer: John PotitoTimestamps:00:06 Introduction00:46 E-commerce Growth Excitement01:54 Understanding Customer Motivations03:25 Strategy: Keep It Simple04:31 Crafting Unique Content06:22 Exploring Diverse Ad Formats08:07 Nuances in Ad Creation10:04 Insights for Effective Ads12:10 Avoiding Awareness Bias15:15 Authentic Testimonials Gathered20:05 Testing Ads' Importance25:44 Ad Performance: Framing Techniques

Episode metadata supplied by the publisher feed · Published Feb 27, 2024

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#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios

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