29: How Maggie Grew Her Membership During a Busy Season (Without Big Launches)

Growing your membership is a priority, but it's likely not the only thing you're doing in your business.You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside.This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers.In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for.In this episode, Maggie shares:What she focused on (and what she said NO to) in order to keep growing her membership during a busy business seasonHow Maggie made her promos feel more exciting + fresh again, without throwing out everything she'd already doneHow she's mastered the skill of "killing off her ideas" so she doesn't get distractedHow dialling in the positioning for her membership had the added benefit of elevating her member experience behind the scenesHow Maggie did all of this while still having enough time for kayaking and taking Fridays off!Links and Resources:🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplanContact Natalie: themissingink.co/connectRead this podcast in article format & check out the shownotes:https://themissingink.co/listen/29-grow-membership-without-big-launchesFollow on Social Media:Instagram: instagram.com/natalietaylor.coThreads: threads.net/@natalietaylor.coFacebook: facebook.com/natalietaylor.co