29. How to Use Client Stories with Specificity When You Work with Different People

When you coach different types of clients, your stories have to do the heavy lifting. In this episode of Six Minute Stories, Mackenzie shares how to use client stories with specificity, so every person in your audience can see themselves in your work, no matter who they are. Learn how to pull unique details from each client experience, highlight transformation without confusion, and use storytelling to speak to multiple kinds of people while staying clear and credible. If you've ever struggled to make your message resonate across a diverse audience, this episode shows you how to do it through story. Grab the client stories' ebook now: https://stan.store/MackenzieHeflin/p/sell-their-story