#29 How Transparency Sells Better Than Perfection - Todd Caponi

Join me on The Randall Osché Podcast as I sit down with Todd Caponi, award-winning author, sales historian, and keynote speaker. Todd shares how a failed venture became his MBA, why buyers crave the negative, and the science-backed frameworks that help sales teams sell with honesty and win with trust.What you’ll Learn:Faster With Honesty – Why transparency sells better than perfection.The Four Levers – How to negotiate with trust while protecting margins.A Car Ride Breakthrough – How 20 minutes reshaped Todd’s career forever.The Power of Imperfection – Why buyers read negative reviews before five stars.Old Wisdom, New Wins – Lessons from 120-year-old sales books that still work today.Don’t miss this one! We talk about betting on yourself, embracing honesty, and selling in a way that actually works.Listen to This Episode on Your Favorite Platform:Apple PodcastsSpotifyYouTubeFind Todd:LinkedInWebsitePodcastFind Randall:InstagramTikTokLinkedInWebsiteSubscribe to Our Newsletter for More Inspiring StoriesAbout The Randall Osché Podcast:Every episode is a conversation with remarkable people who share their unique stories, challenges, triumphs, and lessons learned. Through honest and insightful dialogue, we explore what shapes us, what moves us, and what we learn from the experiences along the way.Contact Us:Email:  [email protected] the ShowLink to “Buy Coffee”Link to HatSupport the show