29. HubSpot Marketing Operations with Jasz Rae Joseph (Jasz Rae Digital)

The theme of our 20th podcast episode is “HubSpot Marketing Operations: How to Align RevOps Systems for Effective Go-to-Market”. Joining our host Jeremy Balius to discuss all things HubSpot and GTM is Jasz Rae Joseph from Jasz Rae Digital. Summary In this episode of Go-to-Market Playmakers, HubSpot and RevOps strategist Jasz Rae Joseph explains why Marketing Operations is the glue that aligns marketing, sales, and customer success around one revenue system. She breaks down how clean data, thoughtful lead routing, attribution, and reporting turn HubSpot from “just a CRM” into an all-in-one visibility engine that shows exactly what’s working, what’s not, and where to double down. Instead of tool-first thinking, Jasz advocates a strategy-first, crawl-walk-run approach: document the revenue goals, map the buying journey, and then configure HubSpot (and only the features you truly need) to support that motion. Jasz also shares practical playbooks for sales adoption without extra admin, email/calendar connections, sequences, and background tracking, so sellers spend more time selling while leadership gets closed-loop reporting. We cover dirty-data pitfalls, ownership and documentation, right-sizing deal stages and properties, intent + fit lead scoring, and how to use automation to warm leads before handoff. A real-world example shows the impact: nurturing existing database contacts via sequences added $1M in revenue with no new headcount required. About Jasz Rae Joseph Jasz Rae Joseph is a revenue strategist and HubSpot expert who helps B2B teams streamline their marketing and sales systems for real, measurable growth. With over a decade of experience spanning SEO, client strategy, and operations, Jasz founded her consultancy in 2021 to support scaling teams in getting more from the systems themselves. She’s known for her practical, systems-first approach to marketing that aligns directly with sales and business goals, cutting through complexity to drive real results. Connect with Jasz on LinkedIn __________________ Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success. For more about Filament, visit our B2B tech marketing agency. Check out our Web Designs, our Website Maintenance and our Website Security Solutions.  Follow Filament on LinkedIn.   Connect with Jeremy Balius.