29 Marketing Secrets: How Gozney Became a $100 Million Global Pizza Oven Brand - Tom Gozney

“Flip the f*cking idea of normal on its head” - Tom Gozneysometimes a podcast slaps-ya-round-the-chopsOH! BOY! this conversation was one of those.Tom Gozney reveals his Strategy to Stratospherebuckle up. strap up. enjoy.ON THE MENU:Founder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it”Nassim Taleb Self Belief <> Self Doubt Barbell: utilise both = Anti-FragileAncient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 losesRehab & Addiction Brand Building Lessons: humans crave identity + connection + statusStrategy to Stratosphere: three circles of vision = bigger vision = bigger vision outside of the bigger vission.Gozney Brand Building Contraction 1: Ancient History/Utopian DesignGozney Brand Building Contraction 2: Male/Female Target MarketsGozney Brand Building Contraction 3: Technology/NatureGozney Brand Building Contraction 4: Open Minded/ Close MindedGozney Design Principle: “An Architectural statement for a garden that doesn’t take away from anything”Why Fire is a Creative Force: “When you build a fire you can be on your own but feel like you’ve got company”Question LITERALLY everything: “Flip the f*cking idea of normal on its head”ALWAYS build a brand ecosystem: everything must connect and flowWhy Gozney is NOT a piece of Hardware: “we use the nuances of design to connect emotionally”Business vs. Brand decisions: be radically open minded & close mindedNever look at your competitors, they give you NOTHING…instead look in totally random places for inspoHow Gozney crossed the adoption curvechasm: Some come now, more laterWhy Gozney lives by the brand value: “Respectfully Irreverent”Where Is Your Shopper? Obsess with understanding your consumers psychology + where they are?The Subtle Art of Hustle: Hustle is the ability to think 4 rungs ahead + move there faster with less resourceEmbrace Adversity: “Adversity gives you elevation, you become more professional”The Influence of Influencers Marketing Strategy: target tiny-super-connected influencers“If your vision isn’t arrogant it’s not big enough” + “there’s something remarkable coming over the hill”GO MODE = Instinct is a series of data points + No one out there has all the answers“When you accept Business a serious of inbound missiles coming for your head, you start to enjoy it more.Growth = Problems. Solving problems = Cathartic. Enjoy your problemsYou want people to look at your product and think what the f*ck?Just put out fires: Bias for action, bias for problem solving