29 - Navigating the Evolving Dynamics of Digital Marketing with Kalicube's Jason Barnard

Your host, Thomas Watkins, talks with the CEO and Founder of Kalicube, Jason Barnard. Jason discusses the evolving landscape of digital marketing, and provides a wealth of insights into the importance of productizing services, understanding Google's algorithms, and the strategic approaches necessary for effective digital marketing. Jason emphasized a significant shift in Google's algorithms from "strings to things." This change means that Google is moving away from merely matching keywords (strings) to understanding the actual entities (things) those keywords represent. This evolution has profound implications for search engine optimization Learn more about Jason's work HERE.Connect with Jason on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE. Learn more about Thomas's work at 3Leaf HERE.