29. Noticing is the First Step to Developing Taste with Caroline Lunne

What happens when you meet someone who truly lives by the art of noticing? You get Caroline Lunne, a 26-year-old marketing maven, Instagram creator, and writer who's built an entire philosophy around waking up the part of you that likes everyday life. Caroline moved to Charleston four years ago and has since created a vibrant online presence that celebrates finding joy in everyday moments. From her colorful home that screams "coastal cottage meets creative spirit" to her marketing agency Migrate, she's proof that following your instincts can lead to extraordinary places. But this conversation goes deeper than pretty Instagram feeds and business success. Caroline opens up about losing her mom to cancer last November, a woman who taught her that "the special occasion is today" during their magical springs together in Paris. It's raw, real, and the kind of vulnerability that stops you in your tracks. What You'll Gain from This Episode Here are 5 key takeaways you can expect from this conversation about finding joy in everyday moments: Learn the simple 10-minute practice that can wake up your "liker" and help you notice beauty everywhere around you. Discover how to separate your creative work from your art without burning out or losing the joy in what you do. Understand why fun isn't frivolous—it's actually serious business for living a life you genuinely like. Get practical tips for building community through creativity, from running book clubs to connecting fellow creators. Find permission to prioritize small moments of enjoyment over endless productivity and the "must-do" list. Caroline's story is a beautiful reminder that creativity isn't just about the big moments—it's about stacking small things you love into each day. Whether she's leading 200 women through The Artist's Way on Zoom or simply making coffee in her cheerful kitchen, she shows us that noticing what brings us joy is the first step to developing real taste in life. This is for anyone who's ever felt creatively stuck, overwhelmed by their to-do list, or wondering how to find more genuine enjoyment in their daily routine. Sometimes the most profound wisdom comes wrapped in the simplest practices.