#29 Part 2 - Outside of What Box? w/ Kent Emmons, All-American Businessman and Entrepreneur

Check out https://www.DitchDiggerCEO.com/ for this week's TOP 8 Business Growth strategies and subscribe to our newsletter to download Gary’s 13 Keys to Creating a Multi-Million Dollar Business. Follow us on Instagram @DitchDiggerCEO (https://www.instagram.com/ditchdiggerceo/) for more helpful Business Growth tips. Our goal is to inspire everyone to start their own business and help you grow it to millions or even billions in value so if you feel any benefit from this episode please let us know by leaving an iTunes review, sharing this episode on social media and emailing a link to anyone you think would also find benefit here. Thank you. "We would tell our staff, 'we have to make nickels sound like manhole covers.'" - Kent Emmons. Kent Emmons (https://kentemmons.com/) is an All-American businessman and entrepreneur who has had a long successful career in the entertainment industry. From humble beginnings mowing yards in Mt. Carmel, IL, to signing top 10 recording artists in Atlanta and creating the 24/7 comedy radio format in Hollywood, he has definitely made his mark across a variety of industries. Through his group of companies, he focuses on investments, operations and joint ventures in the fields of media, leadership and politics, finance and international business development.  He shares his personal journey with us and the secret strategies to his success. SHOW HIGHLIGHTS 01:35 - Buying another radio station, using the same format 04:50 - Valuation of the real estate 05:36 - Milton Crabapple 7:00 - Partnering with other radio stations 9:06 - Blue ocean opportunities today in media 11:58 - How Kent figured out this strategy 14:19 - His friend Bob Eubanks from the Newlywed Game 19:45 - Few comedy albums were registered with performing rights organizations back in the old days 28:20 - Infomercials are the least sexy business, but they are effective. “Don’t rely on ratings or traffic” 30:00 - Crazy story of a guy buying radio spots  33:20 - Sell good products with some dynamic information products 38:04 - Bertie Higgins 40:10 - Kent is focusing on his fully live media product 'Crave News' 49:39 - Mentorship has been everything to his career 51:32 - Retirement 55:54 - Q’s true takeaways Connect with Gary Rabine and DDCEO: Visit the DDCEO BLOG: https://www.DitchDiggerCEO.com/ Follow DDCEO on Instagram: https://www.instagram.com/DitchDiggerCEO Like DDCEO on Facebook: https://www.facebook.com/DitchDiggerCEO Follow DDCEO on Twitter: https://twitter.com/DitchDiggerCEO Subscribe on YouTube: https://www.youtube.com/channel/UCh03Px5ez_xe_oE_iJMMNIg