29. Pitching Pleasure: What It’s Really Like to Be a Founder in a Taboo Industry

EPISODE · Apr 14, 2025 · 1H 1M

29. Pitching Pleasure: What It’s Really Like to Be a Founder in a Taboo Industry

from On The Up & Up · host Janine Vanessa Heinrich

Hey There Risers & Thrivers, In this episode, host Janine introduces the new series format called The Taboo Table, bringing together founders in the pleasure and sex tech industry to discuss the challenges and nuances of building businesses in this stigmatized space. Guests: Yasmin Stokinger- Founder of heyyoli,Rosanna Bandomer- Co-Founder of LubeLab,Avelina de Ment- Co-Founder of LubeLab, andLex Gillon- Pleasure Researcher & Founder of Modality GroupTalk about the societal taboos surrounding pleasure, the lack of funding for pleasure products, and their personal motivations for entering the industry. They share their experiences with investors, the importance of education about pleasure, and tips for new founders in this space. The conversation emphasizes the blend of professional, personal, and social challenges they face, while also highlighting the supportive community and opportunities within pleasure and sex tech.Timestamps00:00 Introduction & Welcome to the Taboo Table02:25 Redefining Pleasure in the Startup World07:14 The Intersection of Pleasure and Health Tech18:36 Personal Journeys and Motivations33:23 Trusting Your Gut and Taking Advice37:53 Challenges with Investors and Funding39:01 Exploring Alternative Funding Options46:08 Dealing with Sexualization in Business53:48 Positive Experiences and Community Support59:27 Practical Advice for Aspiring Founders--Follow us on your favorite podcast streaming channels and social media platforms: https://linktr.ee/ontheupandup_podcastAcknowledgmentsThis episode was made possible thanks for our partners at Jane and the Jam, who provided us with the space to record this episode⁠.

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29. Pitching Pleasure: What It’s Really Like to Be a Founder in a Taboo Industry

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