#29: Sallie Jones, Gippsland Jersey (Gippsland, Vic)

Continuing with our month-long focus on Aussie artisans, today we speak with Sallie Jones from Gippsland Jersey from the heart of Victoria’s Dairy country in, you guessed it, Gippsland. There is so much to love about the Gippsland Jersey story but it’s hard to summarise it better than the three core principals Sallie adheres to; Paying a proper price to farmers, a commitment to rural mental health and finally, kindness. Those three core value principals truly are the foundation and key to the brands growth, success and dare I say almost cult like following in their local community and beyond. Seeing local supermarket shelves sold out of their milk is not an uncommon occurrence. Look, there is no hiding the fact I love this part of Victoria seeing I moved to Gippsland just before the second lockdown in Melbourne back in May 2020. But there really is something special going on down here and across all aspects of agriculture, the arts and beyond. You name it. It’s happening. And it really is regional champions like Sallie, and businesses like Gippsland Jersey, that not only help drive the region forward, but do so with a genuine intent, care, and kindness, for their local community. And at the end of the day, isn’t that what it’s all about? ---------- Follow the Gippsland Jersey Story Website: https://gippslandjersey.com.au/ Instagram: @gippslandjersey Facebook: Gippsland Jersey LIVE GIPPSLAND Videos referenced in the interview which were supported by Victoria Together Also follow on the socials at @livegippsland https://www.together.vic.gov.au/food-wine/live-gippsland